Paywise
by Appflare
Paywall optimization

Turn more trials into paying customers.

Paywise watches every step before checkout, pinpoints exactly where revenue leaks, and recommends the changes that recover it. Pricing experiments, drop-off analysis, and AI suggestions in one clean dashboard.

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Interactive walkthrough with sample data, no signup needed
app.paywise.io/dashboard

Subscription performance

Last 30 days · Pro plan

Trial → Paid
6.8%
+1.2pt vs prev
MRR uplift
$18.4k
+14%
Paywall drop-off
68.5%
-5.1pt
ARPU
$41
+$6

Conversion funnel

12,480 visitors
Viewed pricing12,480 · 100%
Started free trial4,742 · 38%
62% drop after pricing
Reached paywall3,310 · 27%
Subscribed1,041 · 8.3%
69% drop at paywall

Live experiment

95% confidence
A · Monthly default
6.8%
B · Annual highlightedWinner
8.3%

AI recommendations

Projected conversion: 8.3%
Lead with the annual planMost high-intent users pick annual when it is shown first.
+1.5pt
Show a savings badge on annual"Save 20%" near the price increases perceived value.
+0.9pt
Trim trial copy to two linesShorter paywall copy reduces hesitation at checkout.
+0.6pt
Add "cancel anytime" near the CTAReassurance copy lifts first-time subscribe rate.
+0.4pt

Plugs into your billing and analytics

Stripe RevenueCat StoreKit Play Billing Amplitude Mixpanel
Experiment engine

Test paywalls and pricing without guessing

Ship variants of your paywall, price points, and trial copy, then let Paywise call the winner with statistical confidence, so you only roll out changes that actually convert.

  • Side-by-side variants with live conversion and confidence.
  • Auto winner detection so tests end the moment they're significant.
  • Revenue-weighted results, not just raw click rates.
The takeaway

Built to move the metrics that matter

+22%

Average lift in trial-to-paid conversion after the first round of paywall experiments.

-31%

Reduction in paywall drop-off by removing friction the data surfaced automatically.

3 wks

From kickoff to a live, instrumented dashboard wired into your billing and analytics.

Funnel intelligence

See every step from pricing view to paid, with drop-off quantified at each stage in dollars, not just percentages.

Built-in experiments

Ship pricing and paywall variants, then let Paywise call the winner with statistical confidence.

AI recommendations

Plain-English suggestions with projected impact, ranked so your team knows exactly what to try next.

Who it's for

For teams whose revenue runs through a paywall

Subscription apps

Lift in-app purchase and trial-to-paid conversion on iOS and Android without shipping a new build for every test.

Growth teams

Find the friction the data hides and turn paywall tweaks into a repeatable, measurable revenue lever.

Founders

See exactly where revenue leaks before checkout, and what to change first, in plain English.

We thought our pricing was fine. Paywise showed us 69% of users bailed at the paywall, and the first two experiments recovered most of it.
Devin M.Head of Growth, subscription app
FAQ

Questions about Paywise

Paywise optimizes the path from pricing view to paid subscription. It quantifies drop-off at every step in dollars, runs pricing and paywall experiments, and recommends AI-driven changes to lift trial-to-paid conversion.

Yes. Paywise works for mobile in-app purchase and subscription paywalls as well as web checkout, connecting to RevenueCat, StoreKit, Google Play Billing, and Stripe.

Paywise analyzes your funnel and experiment data, then surfaces ranked, plain-English suggestions with a projected conversion impact so your team knows exactly what to try next.

A typical engagement is 3 to 5 weeks from kickoff to a live dashboard wired into your billing and analytics, with fixed scope available.

Want Paywise running on your pricing?

We tailor and deploy Paywise to your stack, wire it into your billing and analytics, and hand you a dashboard your team will actually use. Built by Appflare.

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Typical engagement: 3–5 weeks · Fixed scope available